Roy Farrell and Sydney de Kantzow were two formerAir Force pilots and they were known for flying “The Hump” over the Himalayas.In 1946, they had the idea to fly much-needed goods from Australia intopost-war China. From there Cathay Pacific was born, an airline fueled by itsfounder’ passion for flying and love of the region.

The name “Cathay Pacific” originated from RoyFarrell’s sense of ambition-that the new airline would one day cross the vastPacific Ocean from China. Thirty years later, this progressive thinking andoptimism was proven right with their first transpacific flight. 

Cathay Pacific has always been a force for positivechange in Asia and beyond. Their outstanding journey is outlined here:

·        1946: Cathay Pacific started its journey in Hong Kong throughthe first freight service from Australia to China

·        1960: Became the first international airline to fly to Osaka.

·        1976: Became the first Asian carrier to launch a freighterservice brand, Cathay Pacific Cargo.

·        1982: Set a new world record by flying non-stop from HongKong to Vancouver.

·        1983: Became the first airline to fly non-stop from Hong Kongto London.

·        1983: Became the first Asian airline to offer First, Businessand Economy services on every flight.

·        1990: Started the first non-stop service between Hong Kongand Los Angeles.

·        1991: Became the first to introduce custom-designed stackedflight simulators.

·        1998: Launched the first non-stop flight from Hong Kong toNew York, Polar One, celebrates the world’s longest flight.

·        2001: Launched an online check-in service before any othercompetitor.

·        2007: Created the first carbon-offset program.

·        2014: Became the first airline to win Skytrax’s World’s BestAirline four times.

·        2018: Launched the first non-stop flight from Hong Kong toIreland.

Network and Fleet:

·        New paths and places: Overthe years Cathay Pacific has launched numerous non-stop services across Asia,Europe, Africa, North America and Seattle. They fly to over 200 destinationsaround the globe with utmost sincerity and world-class services.

·        Suitable schedule: CathayPacific offers night flights to many top destinations with convenient morningarrivals. This allows the customers to depart after work and to rest during thejourney.

 Cathay Pacific has continually modernized theirfleet.

FlightClasses:

First-Class: This class is designed to strike the perfectbalance- from the inspiring menus, to the redesigned bedding and amenities, tothe warm, thoughtful service.

Features:

·        Sophisticatedand comfortable: Thefirst class is designed with thoughtful detail catering to the customerswellbeing inflight. They have a refreshed dining menu, new luxurious beddingand world-class amenities.

·        Freshdining: This airlineprovides a variety of inspiring dishes- including signature favorites, wellnessoptions and Hong Kong flavors. Their award-winning cellar features the verybest champagnes, fine wines, premium spirits and Betsy beer.

·        Nourishingskincare collection: Firstclass passengers can rejuvenate their skin inflight through Cathay’s soothing,protective and hydrating organic products.

·        Redefinedbedding: When a passengeris ready to sleep, the seat is transformed into the softest bed in the sky.

·        Spacioussuite: The first-classsuite is padded with soft leather and comfortable fabrics.  The seat can be adjusted with touchscreencontroller and the customer can also enjoy in-chair massages.

·        Officeset-up: First class suitecan be transformed into a large, private working area with seat-in poweroutlets and USB port to charge devices. To stay productive and connectedthroughout the flight, the passengers can also use the complimentary Wi-Fi.

·        Asuperior inflight entertainment experience: The fleet offers personalhigh definition TV screens and a new video handset so that customers can browseentertainment, order duty-free items, and see the interactive map withoutinterrupting their viewing on the main screen.  

Business class: This class offers an exclusive cabinfeaturing award-winning seats and restaurant-style dining, premium loungeaccess, and priority check-in and boarding.

Features:

·        Luxuryamenity kit: Thepassengers on this class can stay refreshed with a selection of brandedskincare products, designed to soothe, protect and deeply hydrate the skin. Acotton eye mask and toiletries complete the amenity kit. But this kit is availableon long-haul routes only.

·        Softpillows and duvet: Thebedding has been designed with large plush pillows, 100% cotton duvet and asoft mattress topper.

·        Finefood and fresh flavors: Business class menu features a wide range of dishes incorporatinglocally sourced and sustainable ingredients, with plenty of light and healthydining options. The culinary team crafts light and healthy meals with anemphasis on fresh fruits and vegetables. An award-winning selection of winesand beverages are on-hand to accompany the meal.

·        Entertainment:The fleet offers asophisticated in-flight entertainment system which is presented on a touchscreenTV. From the latest Hollywood releases to complete TV box sets and classicalbums, are carefully selected the to add to the library every month.

Premium Economy Class: This class offers greater comfort withpriority boarding, spacious seats, and an outstanding in-flight entertainmentsystem.

Features:

·        Premiumcabin service: In Premium Economy, passengers greeted with a welcome drinkupon boarding. The cabin crew provides regular snacks and drinks throughout thejourney, along with an efficient, personalized service.

·        Comfortableseat: PremiumEconomy Class’ spacious seat, has a generous recline, expanded legroom and asupported head rest.

·        Suitable workspace: There is a large meal table which makesworking and dining easier. With a cocktail table, a drink is always close athand while added storage space keeps personal items conveniently close.

·        Amenity kit: An environmentally friendly amenity kit that includessocks, an eyeshade, earplugs, toothbrush and toothpaste is provided inlong-haul flights.

Economy Class: This class offers redesigned seats, delicious food, and astate-of-the-art in-flight entertainment system.

Features:

·        Convenientcheck-in: Thecustomers can check-in smoothly and efficiently at dedicated counters inairports around the world. Moreover, the passengers also enjoy a generousluggage allowance.

·        Storage:There are severalstowage options on the seat so that the passengers can keep their personalitems like glasses and phones close at hand. Dedicated mobile/tablet shelves, thatkeep the gadgets at eye level, are being progressively rolled out across theaircraft.

·        Comfortableseats: The seat isergonomically designed with comfortable cushioning and an adjustable headrestthat provides maximum support for the head and neck. There is ample legroom toreally stretch out during the journey.

·        Entertainment:The latest film, TV,music, and more can be enjoyed on the personal touchscreen.

·        Newspaperand Magazines: Thefleet offers several onboard amenities including two inflight magazines namelyDiscovery and Discover the Shop. They also provide a small item tray to keepall the essentials safe and accessible and a great collection of fun packs,games and movies for kids.

Community Programs:

·        Ican fly program: The I Can Fly program actively recruits students who show apassion for aviation and a commitment to community service. Thousands ofstudents have graduated from the program since its launch.

·        CathayChangemakers: The “Cathay Change Makers” initiative seeks to recognize andraise public awareness of the contributions by Hong Kong people that havebrought about positive changes in the society. 

·        CathayPacific 24-hour Hackathon: The Cathay Pacific 24-hour Hackathon is an annual eventwhere a selected group of applicants are given 24 hours to develop aninnovative technology solution for travelers. 

Environmental Programs:

·        Efficiencyimprovement: Since1998, Cathay Pacific has improved its fuel efficiency by 28%. To improve fuelefficiency, they have focused on various strategies. Such as:

       i.           They try to fly the most efficient routes and operatein the most efficient manner during take-off and landing.

      ii.           They try to keep abreast of the latest aircraft technologiesand regularly review the performance of existing fleet. The airline companyalso try to introduce fuel-efficient aircraft to stay competitive and lower thecarbon footprint.

·        TheFly greener program: Thisprogram was launched in 2007 and offerscorporate and individual passengers to offset the carbon generated from theirair travel in a credible and simple way.

·        Resourcesand waste management: CathayPacific creates training for the employees on waste reduction and recyclingprograms, continuously reviews operations and uses digital techniques to managethe management.

·        Reducesimpacts of inflight products:

       i.           To minimize environmental impacts such as deforestation rights ofindigenous people, inflight cocktail snacks are produced from certified palmoil.

      ii.           Since 2016, napkins are made with 70% sugarcane and 30% wood pulp.

    iii.           Uses reusable plastic cutlery.

    iv.           Purchased 417 tons of certified sustainable seafood to supportprotection of the marine ecosystem in 2017.

      v.           Used 38 tons of locally grown hydroponic vegetables in 2018.

    vi.           Introduced the use of carpets made from regenerated nylon wastematerials in 2012.

  vii.           Uses biodegradable plastic for packaging blankets, inflight magazinesand headphones since 2011.

viii.           Uses blanket made entirely from recycled plastic bottles for the Economyclass passengers. Each year 450,000 pieces are used.

·        ReducesFood Waste:   

       i.           Supportslocal producers and minimizes waste and carbon footprint.

      ii.           Strivesto reduce food waste at source by shortening the cut-off time.

    iii.           Redistributessurplus food to communities in need.

·        RetiredAircraft:

       i.           Cathaypacific works with a company that specializes in end-of-life solutions torecycle aircrafts.

      ii.           Retired aircrafts are systematically recycled with up to 90%of their components reused or recovered.

    iii.            In the aircraftrecycling process, hazardous waste, mainly the lubrication oil, is sent tospecialized waste handlers for proper disposal.

TheMarco Polo Club:

Cathay Pacific andCathay Dragon has designed a loyalty program called the Marco Polo Club which rewardstheir most valuable customers with benefits and services that enhance theirtravel experience. There are four tiers in the club- Green, Silver, Gold andDiamond and each offers its members a range of privileges and benefits thatmake every journey memorable. 

ClubBenefits:

·        GREEN:

StandardBenefits:

       i.           Extra-legroomseats redemption

      ii.           Premiumeconomy class counters

    iii.           Priorityboarding

    iv.           Extrabaggage redemption

      v.           Checkedbaggage allowance for most flights

    vi.           Checkedbaggage allowance on flights to America

  vii.           Loungeaccess redemption

·        SILVER:

StandardBenefits:

       i.           Extra-legroomseats and extra-legroom seats redemption

      ii.           Advancedseat reservation

    iii.           Prioritywait-listing

    iv.           Preferredseating on Air New Zealand operated flights

      v.           Businessclass counters

    vi.           Priorityboarding

  vii.           Extrabaggage redemption

viii.           10 kgadditional checked baggage allowance for most flights

    ix.           Checkedbaggage allowance on flights to America

      x.           10 kgspecial cabin baggage allowance

    xi.           Accessto Cathay Pacific and Cathay Dragon Business class lounge

  xii.           Loungeaccess redemption

·        GOLD:

StandardBenefits:

       i.           Extra-legroomseats

     ii.           Extra-legroomseats redemption

   iii.           Advancedseat reservation

   iv.           Prioritywait-listing

     v.           GuaranteedEconomy class seat

   vi.           Preferredseating on Air New Zealand operated flights

  vii.           Businessclass counters and priority boarding

viii.           15 kgand 1 pc additional checked baggage allowance for most flights

    ix.           Checkedbaggage allowance on flights to America

      x.           10 kgspecial cabin baggage allowance

    xi.           Accessto Cathay pacific and Cathay Dragon business class lounges

  xii.           Accessto Air New Zealand business class lounge  

DIAMOND:

StandardBenefits:

       i.           Extra-legroomseats

      ii.           Extra-legroomseats redemption

    iii.           Advancedseat reservation

    iv.           Prioritywait-listing

      v.           GuaranteedEconomy class seat

    vi.           GuaranteedPremium Economy class seat

  vii.           GuaranteedBusiness class seat

viii.           Preferredseating on Air New Zealand operated flights

    ix.           Accessto first or business class counters

      x.           Priorityboarding and benefits on Air New Zealand-operated flights

    xi.           20 kgand 1 pc of additional checked baggage allowance for most flights

  xii.           15 kgspecial cabin baggage allowance

xiii.           Baggageallowance on direct flight to Auckland

xiv.           Accessto Cathay Pacific First class lounges

  xv.           Accessto Cathay pacific and Cathay dragon Business Class lounges

xvi.           Accessto arrival lounges

xvii.           Accessto Air New Zealand Business Class lounge

 Corporateand Business Travel:

Cathay Pacific andCathay dragon offers two programs to help companies to help maximize theirvalue of travel spending:

         i.           BusinessPlus: This programrewards companies for flying with Cathay Pacific for business travel. Travelbookings can be managed efficiently with this program. Moreover, with onlineself-management booking, benefits and rewards can be controlled 24/7.  

By using this program, Business Plus pointscan be earned to get more rewards and status privileges including upgrades,lounge access and Marco polo club memberships.

       ii.           Businesstravel contracting: Thisprogram offers services by understanding the unique business needs of a company. 

BaggageInformation:

There are differentbaggage allowance depending on the flight class.

·        Extrabaggage charges: Extrabaggage can be carried with a modest fee. There are different fees depending onthe weight of the baggage.

·        Musicalinstruments: Passengerswith musical instruments may need to check it in or buy an extra seat.

·        Sportsequipment: Thereare various guidelines for various routes for carrying sports equipment likeskis or skateboards.

·        Oversizedcabin baggage: passengerswith oversized bag or item may need to purchase an extra seat in order to bringthe baggage in the cabin.

Delayed and damaged baggage: If a passenger’s bag goes missing, Cathay Pacificauthorities does everything do recover that lost luggage. Passengers need toinform the authorities as soon as they realize the mishap.